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Shane Graffiti Inc. — Multidisciplinary Creative Director Portfolio

Fashion Design◆ Motion Design◆ Art Direction◆ UI / UX◆ AI Research◆ Full Stack Dev◆ Cybersecurity◆ Sound Engineering◆ Advertising◆ Post Production◆ Copywriting◆ Brand Strategy◆ Fashion Design◆ Motion Design◆ Art Direction◆ UI / UX◆ AI Research◆ Full Stack Dev◆ Cybersecurity◆ Sound Engineering◆ Advertising◆ Post Production◆ Copywriting◆ Brand Strategy◆

Shane Graffiti Inc. — Creative Director / Founder — New York

 

End-to-end
creative architect.

20+ years spanning fashion, motion, UI/UX, AI research, full-stack development, and brand strategy. I don't execute campaigns — I build the entire supply chain.

Years experience
Disciplines mastered
Years building an LLM, smart glasses, and a clothing brand

What I do

Disciplines

  1. Fashion Design
  2. Graphic Design
  3. Art Direction
  4. Packaging
  5. Video Design
  6. Post Production
  7. Market Strategy
  8. Advertising
  9. UI / UX Design
  10. AI Research
  11. Full Stack Dev
  12. Cybersecurity

The problem

  • Queer-centered clothing design is nearly nonexistent
  • Menswear patterns don't fit queer bodies
  • Queer culture is absent from mainstream advertising
  • Existing queer brands lack inspirational copy, there was no "Just Do It" level culture and inspiration to be your best self

Hover to see the solution →

The solution

  • A queer brand that helps you accomplish your goals, not just dress you
  • Clothes re-patterned to actually fit queer bodies
  • Copy that inspires beyond the garment


The problem

  • Smart glasses can save lives yet they don't
  • The legal system is stacked against victims of abuse
  • Coercive control is hard to prove on long time horizons
  • Evidence can't be captured on demand in acute crisis situations

Hover to see the solution →

The solution

  • Glasses that activate and record when abuse is detected — zero attacker-facing cues
  • Documents save to tamper-proof cloud in a timeline designed for court
  • Coercive control becomes falsifiable with timestamps preserved for chain of custody

Foundation

Hand-painted the black and white abstract art and Rorschach logos on canvas

Dye sublimated paintings from canvas onto Gildan blanks with heat transfer vinyl

Used Rorschach paintings as logo for the brand

Built the packaging to ship the product

Hover to see brand & production →

Brand & Production

$20K video studio 2 4K video cameras, 1 10ft by 20ft vinyl green screen for videography, 1 10ft by 20ft vinyl white screen for photography, 4 RGB soft box lights, 6 RGB video lights, 3 Rode Lav mics, 3 360 remote control camera rigs, 1 sliding remote control camera rig, 1 COB light

$30K sound engineering studio 4 electric guitars, 8 acoustic guitars, electronic drumset, 1 SM7B mic, 4 amps, 2 mixers

Created video shoots of the clothing Built the visual identity. Produced commercials, shot, written, engineered, and scored in-house

Stack used

Sora for AI-directed backgrounds

Envato for lower thirds and motion typography

Logic Pro for sound design and audio engineering

After Effects for compositing and post

Claude Code and Figma for UI/UX

Hover to see the output →

Output

Full brand campaign with original ad copy, asset library, and launch-ready commercial content, produced entirely without an agency

END TO END STRATEGY. PRODUCT ECOSYSTEMS. TOUCH EVERY LAYER. SPAN EVERY DEPARTMENT. CONTROL THE OUTCOME BY OWNING EVERY VARIABLE.

EAT THE
SUPPLY
CHAIN.
Let's build
something
nobody's
built.
Find me @shane_graffiti Shane Graffiti Inc. Brooklyn, New York