Shane Graffiti Inc. — Multidisciplinary Creative Director Portfolio
Shane Graffiti Inc. — Creative Director / Founder — New York
SHANE GRAFFITI
End-to-end creative architect. 20+ years spanning fashion, motion, UI/UX, AI research, full-stack development, and brand strategy. I don't execute campaigns — I build the entire supply chain.
Queer-centered clothing design is nearly nonexistent
Menswear patterns don't fit queer bodies
Queer culture is absent from mainstream advertising
Existing queer brands lack inspirational copy — no "just do it" for us
The solution
A queer brand that helps you accomplish your goals, not just dress you
Clothes re-patterned to actually fit queer bodies
Copy that inspires beyond the garment
Problem / Solution
Abuse Detection Smart Glasses
The problem
Smart glasses can save lives — they don't
The legal system is stacked against victims of abuse
Coercive control is hard to prove on long time horizons
Evidence can't be captured on demand in acute crisis situations
The solution
Glasses that activate and record when abuse is detected — zero attacker-facing cues
Documents save to tamper-proof cloud in a timeline designed for court
Coercive control becomes falsifiable with timestamps preserved for chain of custody
Process — how it compounds
01
Foundation
Hand-painted the art and logos that went on the shirts. Dye sublimation onto Gildan blanks. Heat transfer vinyl. Yards of raw fabric. Built the packaging to ship the product.
Why it matters
You can't lead a brand you haven't built from zero. Understanding material constraints is what separates directors from decorators.
Process — how it compounds
02
Brand & Production
Created video shoots of the clothing. Built the visual identity. Produced commercials — shot, written, engineered, and scored in-house.
Stack used
Sora for AI-directed backgrounds. Envato for lower thirds and motion typography. Logic Pro for sound design and audio engineering. After Effects for compositing and post. Claude Code and Figma for UI/UX.
Output
Full brand campaign with original ad copy, asset library, and launch-ready commercial content — produced entirely without an agency.
END TO END STRATEGY.
PRODUCT ECOSYSTEMS. TOUCH EVERY LAYER.
SPAN EVERY DEPARTMENT.
CONTROL THE OUTCOME
BY OWNING EVERY VARIABLE.
EAT THE SUPPLY CHAIN.
Content — AI Research Podcast
Argue with the smartest people in the room.
The method
Source the most contentious AI research posts on LinkedIn — the ones that are wrong in interesting ways. Disagree on camera. Script the counterargument. Memorize the lines. Perform it. No teleprompter, no slides — just a position and the receipts to back it up.