| UX / UI | DESIGN | AI | WORKFLOW |
|---|---|---|---|
| Figma | Photoshop | Claude API CLI | AI Orchestration |
| FigJam | InDesign | Kaggle | Custom CLI API Integration |
| Sora | After Effects | Cloudflare | Agentic Architecture |
| Gemini 3.1 | Logic | AWS | Benchmarking / Eval |
| WebGL | Unreal Engine 5 | HuggingFace | Research to Production |
| Three.js | arXiv | ||
| Blender | GitHub | ||
| SWE Bench |
Led end-to-end UX/UI redesign of the global B2B ad sales analytics suite, translating complex data into highly usable, scannable dashboards for global brands.
Pioneered AI-driven brand safety UI, architecting workflows for multimodal models (Computer Vision/audio spectrograms) to detect weapons, inappropriate text, and audio anomalies.
Designed intuitive interfaces for NLP & Machine Learning, specifically mapping Named Entity Recognition to automatically flag inappropriate brands, people, or locations in ad transcripts.
Spearheaded global user research (user interviews, personas, journey mapping) to refactor the UX architecture, aligning design milestones directly with stakeholder KPIs.
Mentored junior designers on advanced Figma workflows and upskilled cross-functional engineering/creative teams on real-time AI advancements.
Led end-to-end UX/UI architecture from concept to deployment, defining visual identity, design systems, and cross-channel user communication strategy.
Pioneered analytics-driven subscription models, utilizing merchant data insights to optimize user flows that maximized customer retention and LTV.
Analyzed e-commerce marketing trends and user behavior to test, iterate, and refine high-conversion interfaces across performance marketing channels.
Partnered directly with engineering teams from conception to launch, ruthlessly prioritizing product backlogs and competing technical requirements to ensure on-time deployments.
Established content partnership frameworks and cross-functional processes, scaling the app's ecosystem and market footprint.
Brand Mission: Founded a queer clothing brand and multimedia house dedicated to creating massive media visibility, building community capital, and empowering underrepresented demographics.
AI Behavioral Architecture: Built bespoke profiling systems using NLP, reinforcement learning, and adversarial testing; designed Trauma Informed Therapist LLM trained and fine tuned in Kaggle for real-time behavioral adaptation, optimizing the F1-score by 75% for high-context, multi-turn adversarial interactions. By focusing on "extended verbosity," I trained the system to maintain contextual memory over massive token windows. It doesn't just flag isolated bad words; it analyzes the syntactic structure and behavioral progression of a conversation to catch gaslighting, manipulation, or escalating hostility.
Smart Glasses & AR Systems: Architected a multi-layered hardware UX integrating AR, AI-driven abuse detection, and real-time crisis management; built modular cybersecurity protocols that cut threat detection response times by 50%.
Cybersecurity & Data Engineering: Engineered intuitive, non-technical UI for real-time intrusion detection systems (IDS/IPS); pioneered data parsing pipelines capable of categorizing millions of documents for legal and ML training sets.
Spatial & Game Design: Developed immersive, gamified UI/UX systems utilizing Unreal Engine and VR environments, driving a 30% increase in user adoption rates.
Creative & Multimedia Direction: Hands-on execution across full-scale fashion design, art direction, lighting, scriptwriting, and post-production (photography, videography, audio/sound design, and motion graphics).
"At the end of the day, it's about holding the mantle for the vision of each company — while making sure the work aligns with helping the business grow. Using technology and innovation to promote merchant-to-consumer retention and lifetime value through interactive UI/UX design — specifically in the realm of product design, gamification, and emerging media."
Over a decade of experience in advertising, graphic design, copywriting, and understanding the overall customer experience. Passionate about keeping a hand on the pulse of cutting-edge innovation, design, and technology.
Enjoy predicting and understanding what direction emerging media will take form in next — to maximize the capabilities of my designs. Questioning everything eventually leads to accurately forecasting technology trajectories based on data, analytics, shifts in culture, and a deep understanding of form and function.
When Steve Jobs acquired Pixar, it sparked the understanding that the next evolution of media was coming to your face with an animated interface. When Zuckerberg acquired Oculus, the smart glasses division was already designed and running.
When it comes to understanding the consumer, the psychology of learning is as important as the material of the subject being taught. Making learning fun promotes memory retention — the more the customer is visually and interactively immersed in the content, the more they're able to absorb and retain the subject matter.
When the B2C and even B2B process is experiential, complex subject matter becomes a game people can interact with. Data becomes more ascertainable and can be better utilized to meet client and merchant needs through KPIs that make abstract concepts concrete and actionable.
Animated buttons, interactive tutorials, page transitions that tell a time-based story — every micro-interaction maps back to a measurable user journey goal.
An effective way to engage consumers is through gamification. Gamification is not game design — it's incorporating the mechanics of games into non-game products. A way to do this is through meaningful play: clearly laid-down rules, goals that feel achievable, and rewards that represent real outcomes.
A silver badge next to your login signifies a reward level achieved. A dashboard loaded with unlocked special features. Through this model you can: teach consumers how to use your products, increase AOV, drive subscriber growth, maintain retention, reduce churn, and increase LTV.
Animated buttons, page transitions that tell a time-based story — when designed well, gamification creates an environment where every interaction is a step forward and every milestone feels genuinely earned.
Mental health and mental hygiene are crucial to consider when creating and curating content for users. It is our responsibility as creators of global vehicles for human connection to proactively troubleshoot ways they can be misused for harm.
Knowing how to utilize data to create visualizations for screentime is key. When designed into digestible infographics, cohort charts and analytics tell a story — making it easier to understand the user, measure behavior, and curate content based on their usage path.
There are many ways to foster environments that discourage unhealthy behavior while promoting more inspiring, enriching material — from smart notification timing to content surfacing that rewards depth over addiction.
Passionate about using technology for the betterment of communities — particularly disenfranchised ones. When founding GTFO Movers, both as a small business owner and art director, the goal was to help the LGBTQIA+ and BIPOC community: offering pro bono moves for those fleeing abuse or discrimination, and sliding-scale pricing for lower-income individuals who couldn't otherwise afford standard fees.
As Lead Product Designer at Artemys and Ohayo Valley (lab-grown meat startups), brand equity was built around social responsibility — bridging science, finance, and creative departments to build a conscience-driven identity that resonated deeply with consumers and challenged preconceptions about the technology.
The most powerful products create real access, not just features. Inclusion is a design choice made at every step of the process.
When creating products that are global vehicles for human connection, there is a social responsibility that goes along with that. Taking that responsibility seriously — especially in protecting the most vulnerable young users — translates to long-lasting brand equity well into the future.
At maximum potential, websites, apps, and AR/VR environments become tools that move the human race forward through empathy and understanding. The playing field levels when everyone has the same access to information and perspectives beyond their echo chamber.
That's the work worth doing. Every interaction, every interface, every product decision is an opportunity to either narrow the gap or widen it. The choice is always deliberate — and it always starts at the design level.